TRG-Home-Slideshow YOUR BOLT-ON MARKETING DEPARTMENT Increase your industrial business sales by 20-50% within 12-24 months with our comprehensive marketing programs tailored to your specific growth desires. TRG6Slide WE KNOW
JOB SHOPS
We specialize in telling your job shop’s unique story in simple yet engaging ways.
TRG-Slide GET REAL
RESULTS
Our industrial clients typically see a 10x ROI (or more) from our efforts

TRG-Home-Slideshow GROW YOUR NDUSTRIAL BUSINESS Comprehensive marketing programs tailored to your specific growth desires. TRG6Slide WE KNOW
JOB SHOPS
We specialize in telling your job shop’s unique story in simple yet engaging ways.
TRG-Slide GET REAL
RESULTS
Our industrial clients typically see a 10x ROI (or more) from our efforts

Measure your online footprint against your competition

THE RICO GROUP IS
YOUR INDUSTRIAL MARKETING PARTNER

We help ambitious industrial manufacturers and job shops eliminate the stress and confusion of finding consistent new business in the digital age by developing and executing ongoing processes that generate sales ready leads to increase and diversify your customer base, set you apart from your competition, and achieve higher year over year growth.

What We Do

We Offer Results-Driven Marketing Solutions

We work with industrial companies of all shapes and sizes helping you increase sales, grow your business, and attract and retain customers. We know your business, your processes, your tools, and how to talk to both engineers and buyers. Let us do what we do best, market your business, so that you can do what you do best… keeping your production going.

Choose the Solution that is Right for your Company

FULL SERVICE MARKETING

We are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part.

INDIVIDUAL SERVICES

Need assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project.

HYBRID PACKAGE

Looking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need.

TRG-tools
FULL SERVICE MARKETING

We are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part.

TRG-Hot
INDIVIDUAL SERVICES

Need assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project.

TRG-test
HYBRID PACKAGE

Looking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need.

TRG-tools
FULL SERVICE MARKETING

We are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part.

TRG-Hot
INDIVIDUAL SERVICES

Need assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project.

TRG-test
HYBRID PACKAGE

Looking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need.

We know what results you are looking for and we can help you achieve them.

Immersed In Industrial For Over 30 Years

All of the benefits of an in-house marketing department… without the full-time price.

We offer three marketing paths:

  1. We step in and are your complete marketing department.
  2. We can help in specific areas of your choosing.
  3. Some combination of the two paths above.

You focus on production… We will handle the rest.

Our solutions seamlessly and effectively combine digital + analog marketing tactics to drive better results for your industrial business. Our clients swear by our strategies—because they work. The best part of our marketing approach… We do all of the work for you!

Today, 70% to 80% of an engineer’s sourcing decisions have been made online before they make contact with any vendor. Our Free Online Performance Analysis will give you the insights you need to know how your online presence is performing and what your competitors are doing. This data will help you make the adjustments to your platform to continue to grow your company. Includes a free professional consultation to go over the results and answer any questions you may have.

How do you get your company in front of your prospects faster and how do you keep it there? Our free guide goes over specific tactics, as well as the way you look at your business, and how your customer, the engineer, thinks. Download your copy now:

In April 2020 we did a 4-part webinar series on how to keep your marketing going during (and after) the COVID-19 pandemic. Please give the recordings a listen and download free infographics:

 

Looking for affordable quality web hosting, domain names, security, SSL certificates, auto-backups, and more? Take a look at what we offer:

 

IndMktgGuide

How do you get your company in front of your prospects and keep it there?

Our free comprehensive guide covers 3 core components of your marketing – your customers, your website, and your lead machine! Learn how to better engage your ideal customer, utilize your site to entice them to contact you, and consistently generate the kinds of leads you want.

Download your copy of our FREE Industrial Job Shop Marketing Guide now!

 

Recent Blog Articles

How can the materials you machine help you bring in more business?

Marketing is a constant on-going effort much like the sales process itself, not a single one-time expense. It is an investment in the present and future of your industrial business. What does that have to do with the materials you machine? Well, your CNC machining and materials expertise can be used as a valuable marketing

The Importance of Ongoing Marketing in Industrial Industries with Long Sales Cycles

Industrial Manufacturers and Job Shops make up a unique segment of the Industrial market and thus need a different approach to their overall marketing plan. Typical consumer-based (B2C) marketing approaches, as well as most business-to-business (B2B) approaches that deal with commodity or “off the shelf” products, simply won’t work. However, parts of each should be

10 Industrial Marketing Myths vs Truths & Why Believing the Myths Can Hurt Your Business

There are a lot of myths and misconceptions about the way marketing works. Industrial manufacturers and job shops must challenge marketing myths and embrace effective marketing strategies in order to grow and remain competitive. Believing the myths can result in a misalignment between your target audience and your marketing efforts, wasting time, effort, and money.

What Our Client Say

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