JOB SHOPS
RESULTS
JOB SHOPS
RESULTS
THE RICO GROUP IS
YOUR INDUSTRIAL MARKETING PARTNER
We help ambitious industrial manufacturers and job shops eliminate the stress and confusion of finding consistent new business in the digital age by developing and executing ongoing processes that generate sales ready leads to increase and diversify your customer base, set you apart from your competition, and achieve higher year over year growth.
What We Do
We Offer Results-Driven Marketing Solutions
We work with industrial companies of all shapes and sizes helping you increase sales, grow your business, and attract and retain customers. We know your business, your processes, your tools, and how to talk to both engineers and buyers. Let us do what we do best, market your business, so that you can do what you do best… keeping your production going.
Choose the Solution that is Right for your Company
FULL SERVICE MARKETING
We are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part.
INDIVIDUAL SERVICES
Need assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project.
HYBRID PACKAGE
Looking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need.
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FULL SERVICE MARKETINGWe are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part. |
 |
INDIVIDUAL SERVICESNeed assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project. |
 |
HYBRID PACKAGELooking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need. |
|
FULL SERVICE MARKETINGWe are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part. |
|
INDIVIDUAL SERVICESNeed assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project. |
|
HYBRID PACKAGELooking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need. |
Immersed In Industrial For Over 30 Years
All of the benefits of an in-house marketing department… without the full-time price.
We offer three marketing paths:
- We step in and are your complete marketing department.
- We can help in specific areas of your choosing.
- Some combination of the two paths above.
You focus on production… We will handle the rest.
Our solutions seamlessly and effectively combine digital + analog marketing tactics to drive better results for your industrial business. Our clients swear by our strategies—because they work. The best part of our marketing approach… We do all of the work for you!
How do you get your company in front of your prospects and keep it there?
Our free comprehensive guide covers 3 core components of your marketing – your customers, your website, and your lead machine! Learn how to better engage your ideal customer, utilize your site to entice them to contact you, and consistently generate the kinds of leads you want.
Download your copy of our FREE Industrial Job Shop Marketing Guide now!
Recent Blog Articles
Does your industrial content resonate with engineers?
We are all consuming more content (written, visual, audio) than ever before. However, that doesn’t mean we will consume anything out there. The same can be said for engineers. They have specific criteria for the content they are looking for and look in particular places for it. According to a recent GlobalSpec survey on the
How SEO works for job shops & the importance of long-tail keywords
Search engine optimization (SEO) for job shops involves optimizing your company’s website and overall online presence to rank higher in search engine results for relevant keywords and phrases. This includes optimizing your website structure, meta tags, and content to ensure that search engines can easily understand and index your site. Building high-quality backlinks from other
Industrial enewsletter marketing and your engineering customers
Enewsletter marketing or email newsletters should absolutely be part of your industrial content marketing strategy. Why? They work. Enewsletter marketing, especially in industrial sectors, is incredibly effective for promoting your content, positioning your company as a leader in your industry, and nurturing leads. Your target customer is most likely an engineer; they play a vital
What Our Client Say
O&Y Precision
“Want to grow your industrial/Manufacturing business? The Rico Group can help! They provide what they promise on a short notice, tight timeline with extensive knowledge of this trade. They exceeded our expectations and we highly recommend them – without a doubt.”
International Polymer Engineering (IPE)
“The online directory we were advertising with wasn’t producing the traffic nearly as much as the traffic through our website. The change in the recent markets has SIGNIFICANTLY improved the amount of our own website inquiries. IPE owes a lot of that traffic to how The Rico Group has been advertising for IPE. Although I cry daily trying to get to all of these new requests. Keep it UP and thank you.”
International Polymer Engineering (IPE)
“We are swamped! The company has been growing about 17% per year on average since we began working with The Rico Group. You have made my job much easier because of the fact that you handle all of the advertising coordination. Having the newsletters produced for us are getting a wider audience response. The webinars are also something that seems to be working well at our facility.”