A Comprehensive Guide to Building a Stronger, More Predictable Sales Pipeline
Stop Leaving Growth to Chance.
Your shop’s capabilities deserve to be seen by the right customers. With the right marketing strategy, you can build greater visibility, create more opportunities, and establish a stronger foundation for the future.
Get your copy of Built to Grow: Smart Marketing Strategies for Job Shops on Amazon and start building a marketing engine designed to grow with your business.
Coming Soon on AmazonRunning a job shop is demanding. Between quoting, scheduling, production, quality control, and delivery, marketing often takes a back seat. But even the most capable manufacturing businesses can struggle to grow without a consistent strategy for attracting the right customers, developing new opportunities, and building lasting client relationships.
Built to Grow: Smart Marketing Strategies for Job Shops provides a comprehensive, practical approach to marketing for small and mid-sized manufacturers. Written specifically for the challenges of the industrial world, this book helps you understand what it takes to build a marketing engine that supports long-term business growth.
Whether you want to generate more qualified leads, strengthen relationships with existing customers, improve your online visibility, or create a more predictable pipeline of new business, this guide provides the insights and strategies to help you move forward with purpose.
Inside the Book, You’ll Discover:
- How to identify your ideal customers and focus your marketing on the opportunities most likely to drive growth.
- Practical ways to strengthen your online presence and make it easier for potential customers to find and evaluate your business.
- Strategies for generating, qualifying, and nurturing leads throughout the sales process.
- How to build a marketing approach that aligns with your shop’s capabilities, capacity, and business goals.
- Which marketing channels and tools deserve your investment – and how to evaluate their return.
- Ways to differentiate your business in a competitive manufacturing market without wasting time or resources.
- How to turn marketing from an occasional activity into a repeatable process that supports sustainable growth.
- And much more. This comprehensive resource goes beyond quick tips to help you understand the strategies, decisions, and processes behind effective industrial marketing.
Not Ready for the Full Book?
Start with The Job Shop Growth Playbook, a free 9-page guide with 7 practical ways to make your shop easier for engineers and buyers to find, understand, and trust.
ALL INDUSTRIAL. ALL THE TIME.
We Run Your Marketing. You Run Your Shop.
Your pipeline doesn’t build itself.
The Rico Group operates as a complete marketing department for industrial manufacturers and job shops, bringing together more than 40 years of experience to help businesses attract the right customers, generate qualified opportunities, and build a more consistent sales pipeline.
From strategy and positioning to content, digital marketing, and lead generation, we bring the expertise and execution needed to make marketing work as a business function – without the cost and complexity of building an entire in-house department.
We understand industrial markets, the realities of manufacturing, and the challenges of turning technical capabilities into new business opportunities. Our approach connects your expertise with the customers who need it, giving your marketing direction, consistency, and a clear purpose.
Build the Engine. Run the Engine. Grow the Business.
Your team focuses on running the shop. We focus on building the marketing engine that helps move your business forward.
