Measure your online footprint against your competition
THE RICO GROUP IS
YOUR INDUSTRIAL MARKETING PARTNER
We help ambitious industrial manufacturers and job shops eliminate the stress and confusion of finding consistent new business in the digital age by developing and executing ongoing processes that generate sales ready leads to increase and diversify your customer base, set you apart from your competition, and achieve higher year over year growth.
What We Do
We Offer Results-Driven Marketing Solutions
We work with industrial companies of all shapes and sizes helping you increase sales, grow your business, and attract and retain customers. We know your business, your processes, your tools, and how to talk to both engineers and buyers. Let us do what we do best, market your business, so that you can do what you do best… keeping your production going.
Choose the Solution that is Right for your Company
FULL SERVICE MARKETING
We are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part.
INDIVIDUAL SERVICES
Need assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project.
HYBRID PACKAGE
Looking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need.
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FULL SERVICE MARKETINGWe are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part. |
 |
INDIVIDUAL SERVICESNeed assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project. |
 |
HYBRID PACKAGELooking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need. |
|
FULL SERVICE MARKETINGWe are your complete bolt on marketing department & we will take care of all your marketing needs; without the high costs of hiring in-house marketing people and with a minimal time investment on your part. |
|
INDIVIDUAL SERVICESNeed assistance in only one or two areas? Want to see how we work before making an ongoing commitment? We can make a new website, video, or ad campaign. Let’s start our relationship with one project. |
|
HYBRID PACKAGELooking for something in between full-service and à La Carte? We will put together a custom-tailored package, combining monthly programs + individual services, covering exactly what you need. |
Immersed In Industrial For Over 30 Years
All of the benefits of an in-house marketing department… without the full-time price.
We offer three marketing paths:
- We step in and are your complete marketing department.
- We can help in specific areas of your choosing.
- Some combination of the two paths above.
You focus on production… We will handle the rest.
Our solutions seamlessly and effectively combine digital + analog marketing tactics to drive better results for your industrial business. Our clients swear by our strategies—because they work. The best part of our marketing approach… We do all of the work for you!
Unlock growth with proven marketing strategies designed specifically for job shops.
Discover how to attract the right customers, strengthen your online presence, and drive consistent growth with Built to Grow: Smart Marketing Strategies for Job Shops. This free eBook delivers practical insights and proven tactics tailored for small to mid-sized manufacturers ready to take their marketing to the next level.
Download your FREE copy now!
Recent Blog Articles
How Industrial and Job Shop Marketing Must Evolve to Meet Millennial and Gen Z Expectations
As Millennials and Gen Z increasingly step into leadership and procurement roles within industrial and job shop environments, their expectations and behaviors are reshaping how companies need to approach marketing. These younger decision-makers prioritize efficiency, transparency, and digital fluency. Traditional marketing tactics focused on sales-heavy pitches, trade shows, or printed brochures no longer resonate as
What You Are Currently Doing With Your Tradeshow Leads is Losing You Money!
Setting up a booth at an industrial tradeshow is a powerful way to showcase your products, meet potential buyers, and generate leads. However, for many job shops, the hard work stops once the event ends. Leads are collected, business cards pile up, and lists of contacts are uploaded to a CRM (Customer Relationship Management program)
Three Tools Every Website Needs to Work Smarter
Building and launching your company website is only the beginning. It must be equipped with a few powerful tools behind the scenes to make it truly effective. These tools help you track how visitors interact with your site, manage marketing tags efficiently, and protect your forms from spam and abuse. What tools are we talking
What Our Client Say
O&Y Precision
“Want to grow your industrial/Manufacturing business? The Rico Group can help! They provide what they promise on a short notice, tight timeline with extensive knowledge of this trade. They exceeded our expectations and we highly recommend them – without a doubt.”
International Polymer Engineering (IPE)
“The online directory we were advertising with wasn’t producing the traffic nearly as much as the traffic through our website. The change in the recent markets has SIGNIFICANTLY improved the amount of our own website inquiries. IPE owes a lot of that traffic to how The Rico Group has been advertising for IPE. Although I cry daily trying to get to all of these new requests. Keep it UP and thank you.”
International Polymer Engineering (IPE)
“We are swamped! The company has been growing about 17% per year on average since we began working with The Rico Group. You have made my job much easier because of the fact that you handle all of the advertising coordination. Having the newsletters produced for us are getting a wider audience response. The webinars are also something that seems to be working well at our facility.”