Clark RobertsChief Finance Officer
areas of expertise
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
education
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
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How can the materials you machine help you bring in more business?
Marketing is a constant on-going effort much like the sales process itself, not a single one-time expense. It is an investment in the present and future of your industrial business. What does that have to do with the materials you machine? Well, your CNC machining and materials expertise can be used as a valuable marketing
September 12, 2023 -
The Importance of Ongoing Marketing in Industrial Industries with Long Sales Cycles
Industrial Manufacturers and Job Shops make up a unique segment of the Industrial market and thus need a different approach to their overall marketing plan. Typical consumer-based (B2C) marketing approaches, as well as most business-to-business (B2B) approaches that deal with commodity or “off the shelf” products, simply won’t work. However, parts of each should be
August 17, 2023 -
10 Industrial Marketing Myths vs Truths & Why Believing the Myths Can Hurt Your Business
There are a lot of myths and misconceptions about the way marketing works. Industrial manufacturers and job shops must challenge marketing myths and embrace effective marketing strategies in order to grow and remain competitive. Believing the myths can result in a misalignment between your target audience and your marketing efforts, wasting time, effort, and money.
July 10, 2023
contact details
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“Want to grow your industrial/Manufacturing business? The Rico Group can help! They provide what they promise on a short notice, tight timeline with extensive knowledge of this trade. They exceeded our expectations and we highly recommend them – without a doubt.”
