4 Tips for Higher Social Media ROI for Industrial Companies

Social media platforms are a fantastic way to reach new customers and get old and new to engage with your industrial business. They allow you to develop real personal connections with your target audience, build your industrial brand recognition, position you as an expert in your field, and help keep you in their thoughts when they are ready to purchase your products or services.

With a well-structured strategy, industrial manufacturing companies can leverage social media to achieve a higher Return On Investment (ROI). Here are four tips to help you achieve that:

1.) Define Clear Goals and Metrics

Start by setting specific and measurable goals for your social media efforts. These could include increasing brand awareness, generating leads, driving website traffic, or even improving customer engagement. Once your goals are established, identify the key performance indicators (KPIs) that align with each goal. For instance, if you are aiming to generate leads, track metrics like click-through rates, form submissions, and conversion rates.

2.) Know Your Audience and Tailor Content

Understanding your target audience is essential. Research their demographics, interests, pain points, and preferences. This information will guide your content creation. Industrial companies often deal with technical products or services, so focus on educational content that addresses industry challenges, solutions, and trends. Make sure to use a mix of various formats, such as informative articles, videos, infographics, white papers, and case studies, to cater to different learning styles.

3.) Engage Authentically and Consistently

Building a strong social media presence requires consistent engagement. Respond to comments, messages, and inquiries promptly. Showcase the human side of your company by featuring employee stories, behind-the-scenes glimpses, and project highlights. Share user-generated content to foster a sense of community. Keep your posting schedule consistent but avoid overwhelming your audience; quality is always better than quantity.

4.) Invest in Paid Advertising Strategically

While organic reach is wonderful and valuable, consider using paid social media advertising to boost your ROI. Platforms like LinkedIn, Facebook, and Instagram offer targeted advertising options that allow you to reach a specific audience based on demographics, interests, job titles, and more. Create compelling ad copy and visuals highlighting your industrial company’s unique value. Monitor the performance of your ads and adjust your strategy as needed to optimize ROI.

Remember that social media ROI takes time to build, and it is essential to track your progress and adjust your strategy based on the insights you gather. Regularly analyze your metrics, experiment with different types of content and strategies, and refine your approach to achieve the best results for your industrial company.

All industrial – all the time!

With over 30 years of experience, The Rico Group specializes in helping industrial manufacturers and job shops grow their businesses and diversify their customer base. We know how engineers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your production and getting your customer’s orders delivered.

Grow your business with better marketing with The Rico Group.


 (805) 497-7401