How does video production fit into industrial marketing & customer growth?

It is no secret that videos are engaging, interesting, and easily accessible online. It doesn’t matter what social media site or website you are on, odds are high that you will find a variety of videos to watch. Although written content is still incredibly valuable, video does a better job of grabbing the attention of engineers and buyers and holding onto it.

According to a recent study, about 80% of all internet traffic is video content consumption and over 500 million hours of video is consumed on YouTUBE every day. The human brain processes video over 60,000 times faster than text. If you want your content to be seen and to stick – you need to do it in video format! You are also most likely aware of how crowded the industrial sector is, through video you have an incredible opportunity to set yourself apart from your competition who are not putting video content out there. Show customers the power of your products and service through video.

For example, here is a recent white paper video we produced for a client UC Components, Inc.:

UC ComponentsCan you afford a poor fastener or O-ring choice?

A flawed fastener or O-ring could ruin the effectiveness of your product, compromise your entire project or cause a variety of serious issues that can lead to failure. This quick video covers six sources or causes of potentially catastrophic issues: Mechanical Integrity and Accuracy, Particulate Contamination, Hydrocarbon Contamination, Virtual Leaks, Outgassing, and Galling.

Watch the video here:

The above example clearly explains issues relating to fastener and o-ring failure and how to avoid those problems in an interesting and engaging way.

Why use video?

Videos are engaging, they are easier to share than text-based content, they help build your social media presence, they are effective at growing your customer base and revenue, they help you develop lasting personal connections with your customers, they set you apart from your competition, and your customers honestly prefer the content over other types of marketing content.

  • Video is engaging: People are visual learners and enjoy watching videos. Your engineering customers are 75% more likely to watch a video than they are to read a document, flyer, email, ebook, or article. Video is simply more interesting than text and videos are much more likely to engage and keep your customer’s attention.
  • Video is easily shared & accessed: One of the best things about video content is that it is easy to share and access. Videos are 40-times more likely to be shared on social media than any other type of content. Post it to your company’s YouTUBE channel and share it across all of your social media channels (LinkedIN, Twitter, Facebook, etc).
  • Video can help increase sales and revenue: Video can help you sell your ideas, products, and services in a better way. A recent survey showed that 77% of engineering customers reported that they were convinced to buy a product or service based on a company’s video. Putting a little time and effort into showing how your product can solve their specific pain points does a great job of selling it to them.

What kind of videos should you create?

Corporate VideosThese videos are a great way to give a quick overview of your company and capabilities which attracts new customers and gives buyers a clear reason to work with you.
Explainer VideosExplainers are a great way to showcase new concepts, services, or products. These videos help your customers make better purchasing decisions and also let them know what your company is currently working on.
Product DemonstrationsWritten documentation is necessary and always useful but a quick guide that shows someone step-by-step instructions better captures exactly how your product or service works.
Testimonial VideosThere is no better marketing than a glowing recommendation from a current user or customer. Let their stories show others how your company’s products and services have solved their pain points, that will go a long way towards showing how you are the expert in your field and what new clients can expect when working with you.
Training VideosVideo is a wonderful tool for breaking down incredibly complex information, ideas, or concepts and explaining them in a way that is easy for everyone to understand. The combination of the voice-over, visuals, and on-screen text are interesting and memorable and clearly spell out the concepts you are trying to get across.

A few more examples:

Corporate Video – International Polymer Engineering (IPE)
Corporate Video – UC Components, Inc.
Explainer Video – International Polymer Engineering (IPE)
Explainer Video – UC Components, Inc.
Demonstration – UC Components, Inc.
Training Video – Cleanroom Gowning for UC Components, Inc.
Testimonial – From O&Y Precision
Testimonial – From UC Components, Inc.

If you really want to be seen online your company needs to stay on top of current marketing trends and video really does a great job of showing off your products and services in the most engaging way possible.

All industrial – all the time!

Video is one of the most shared and talked about online materials today and its influence transcends physical and social boundaries. In fact, marketing experts agree that this trend will continue to grow well into the future because video provides more value, relevance, and flexibility.

With over 30 years of experience, The Rico Group specializes in helping industrial manufacturers and job shops grow their business and diversify their customer base. We know how engineers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your production and getting your customer’s orders delivered.

Grow your business with better marketing with The Rico Group.

 (805) 497-7401