What are the best Local SEO practices for industrial manufacturers?
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- Categories: Industrial Marketing, Marketing Tips
SEO (Search Engine Optimization) is important for industrial manufacturers because it helps to improve the visibility and ranking of their website in search engine results, making it easier for potential customers to find them online. When done effectively, SEO can drive targeted traffic to a manufacturer’s website, increase brand awareness, generate leads, and increase sales.
Additionally, with the increasing use of mobile devices and voice search, having a strong SEO strategy is essential for industrial manufacturers to stay ahead of the competition and reach their target audience. By optimizing their website for search engines, manufacturers can ensure that their products and services are easily discoverable and accessible to potential customers, helping to establish their manufacturing business as a leading provider in their specific industry.
Is Local SEO any different?
Local SEO is similar to normal SEO with a few major differences – it is specific to your geographic region and utilizes customer reviews, local online directories, listings, and maps instead of relying only on your company website, social presences, and paid online ads.
Local SEO is important for industrial manufacturers because it helps to increase their visibility and reach among potential customers in their local area. By optimizing your website and online presence for local search, industrial manufacturers can attract customers who are actively searching online for their products or services in their vicinity. This can lead to higher website traffic, more leads, and ultimately more sales. Additionally, by appearing in local online search results, industrial manufacturers can establish better credibility and build more trust with customers in the local community.
So, how do you build a good local listing presence for your manufacturing business? Here are seven (7) of the best current practices for Local SEO:
- Claim and verify your Google My Business, BING local, or other local online business listings: These listings are typically free. For example, Google My Business allows you to manage your business information, such as your address, phone number, and hours of operation, on Google. By verifying your listing, you can appear in Google Maps and local online search results.
- Post regularly on your local online business listing: Along with free listings, local online business listing platforms also allow you to post upcoming events, notices, and more. For example, use Google post (found on your Google My Business) to share information about your business such as new products, business events, promotions, and more.
- Optimize your local online business listing: Make sure that your local online listings are complete and accurate, including your business name, address, phone number, website, and hours of operation. Also, include relevant categories, photos, and reviews to make your listing more attractive to potential customers.
- Get listed in local online directories: Get your business listed in local online directories such as Yelp, Yellow Pages, and industry-specific online directories to increase visibility and acquire high-quality backlinks.
- Optimize your website for local keywords: Include your city and state in the title tags, meta descriptions, and throughout the content on your company’s website. This helps local customers find your specific business and location faster.
- Get real customer reviews: Encourage customers to leave reviews on your Google My Business listing and other online review sites. Positive reviews can help increase your visibility in local search results.
- Track and measure your site’s performance: Use tools such as Google Analytics and Search Console to monitor your website’s performance and to identify any issues that may be affecting your local search rankings.
By implementing these local search optimization practices, industrial manufacturers can increase their visibility in local online search results and attract more customers to their physical locations.
All industrial – all the time!
With over 30 years of experience, The Rico Group specializes in helping industrial manufacturers and job shops grow their businesses and diversify their customer base. We are your bolt-on marketing department. Our solutions give you the full capabilities of an in-house marketing department at a fraction of what it would cost you to hire a full-time marketing crew. We know how engineers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your production and getting your customer’s orders delivered.
Are you interested in seeing what your current digital marketing efforts are doing for your company? We offer a free comprehensive analysis of your company’s online marketing to give you insights into your digital footprint and how you can improve it. The report also comes with an in-depth competitor analysis and a free expert consultation to review the information with you and answer any questions you may have.
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