Social Media Marketing
Build Real Connections Through Social Media
Marketing has always been about cultivating human connections: linking industrial businesses with their target engineering audience on a personal level. Despite the growing reliance on digital technologies, the most successful marketing campaigns are those that can transcend the digital barriers and create real value for people.
Social media continues to be a powerful tool that job shops can use to create and sustain real-time social exchanges with past, current, and prospective customers. You can achieve this by working with experts, like The Rico Group, who know both the industrial landscape and social media marketing fundamentals inside and out.
Industrial manufacturers truly have infinite opportunities on social media. Creating and maintaining quality online interactions with your engineer customers will have a significant impact on your bottom line. It also gives you many more inexpensive opportunities to convert those engineers into customers. By humanizing your industrial company, you are building trust and solidifying your authority and credibility in your niche.
However, with so many different social media platforms and a variety of tools on each, how do you know which ones will help you achieve your goals? We help you cut through the “noise” and discover the right tools for your industrial business. We are truly your bolt-on marketing department. By partnering with us, you will gain a passionate team of social media experts and benefit from our vast industrial expertise.
From planning to completion, we will be with you throughout the entire process. Through engaging content, impressive visuals, social listening, and timely analytics, we develop and implement a social roadmap that leads to your success.