Email (or Newsletter) Marketing
Email marketing is a great way to keep your business and offerings in front of your industrial clients and prospects on a regular basis. It is a widely used, efficient, and cost-effective method for new customer acquisition, building brand awareness, and increasing overall sales. It also helps build trust and loyalty with your customers. The success of your email marketing campaigns rests on how well you can connect with engineers on a personal level. Our email marketing solutions are meant to help you foster more personalized relationships with your customers.
Advantages of email marketing include:
- Email is the marketing and communications channel preferred by people in both B2C (business-to-client) and B2B (business to business) environments.
- Email generates up to 4 times higher ROI when compared to other marketing channels.
- Email can easily be personalized to target your engineer customer’s individual interests, needs, and pain points.
- Lists can be easily segmented into groups based on interest, buying habits, promotions, industry, product categories, geography, and more so you can send relevant and personalized email content.
- Subscribers can easily share your email content and spread the word about specials, sales, new products, or other valuable content with their friends and coworkers.
- Easily track the results of each email sent with analytics that give information about opens, click-throughs, sales conversions, unsubscribes, and more.
Compared to the many different marketing channels out there, email is one of the most effective ways to capture attention, engage, and connect directly with clients and prospects to gain their trust, drive sales, and increase revenue./blockquote>