5 reasons why you should outsource your marketing to an industrial marketing company

There are many reasons why outsourcing to specialists is a good idea. Outsourcing allows you access to a larger group of industry professionals and specialized tools and technology. Ultimately the main reasons why most manufacturers choose to outsource any part of their business boils down to two factors – expertise and cost. Unlike your sales department, marketing isn’t seen as a money-maker; it is viewed as a true expense. However, your industrial company will quickly fall behind your competitors without industry-specific marking in today’s always-connected worldwide marketplace. Effective industrial marketing is critical today as manufacturers face increased competition, changing buyer behaviors, and the need to demonstrate a good Return on Investment (ROI).

Here are 5 reasons why you should outsource your marketing efforts to an industrial marketing company:

  1. Targeted Industry Expertise: Marketing professionals specializing in industrial marketing deeply understand the industry, market, and target audience. They bring valuable insights and knowledge to the table, helping manufacturers create effective marketing strategies that resonate with their target customers.
  2. Easy Scalability: Marketing needs constantly fluctuate based on many factors, such as changing trends, market conditions, and business growth. By working with an outside industrial marketing agency, manufacturers can scale their individual marketing efforts more easily, allowing the company to expand or contract as needed.
  3. Add Better Tools to Your Belt: Industrial marketing agencies have access to specialized tools and technology that may be expensive or impractical for a job shop to acquire independently. This includes market research tools, customer database platforms, marketing automation software, and more. They also know how to use these tools to help you create more robust and effective marketing plans and campaigns. With these tools, effective industrial marketing companies will maintain your marketing efforts and customer relationships to keep your company from feeling the adverse effects of economic turndowns in the market and industry.
  4. Better Focus and Objectivity: An outside industrial marketing agency provides a fresh perspective and an objective point of view. They help manufacturers identify blind spots, uncover new opportunities, and challenge assumptions that may hold the business back from driving growth.
  5. Huge Time and Cost Savings: Hiring an outside industrial marketing agency saves you time and money compared to building an in-house marketing team. With an agency, you do not need to invest in recruiting, training, and managing employees. You only pay for the specific services you need without having to incur the costs of salaries, benefits, training, and more. The agency also handles all of the marketing on your behalf, typically only contacting you for reviews and approvals on materials, so you can better focus on running your business and making your customers happy. 

With that in mind, what exactly does an industrial marketing company, like The Rico Group, do for industrial manufacturers?

Industrial marketers specialize in creating effective marketing strategies that resonate with your target engineering audience. They can help job shops identify the most effective channels, messaging, and tactics to reach and engage. They do the research to truly understand your target audience and create compelling content (blog posts, whitepapers, case studies, enewsletters, videos, and other content that educates, informs, and inspires) that speaks directly to your customer’s needs, interests, or their specific pain points. They also manage all of your marketing channels and platforms, measure the effectiveness of the efforts, and optimize your campaigns as necessary.

Can I pick just any marketing company?

Today’s world is absolutely flooded with competition. In order to reach your target audience effectively, you need a marketing partner that really understands your specific industry and is laser-focused on industrial-specific marketing. Why? With the right industrial marketing partner, you will not need to hold their hand or constantly educate them about your business, industry, processes, tools, etc. They are experts in your business and know the best ways to reach your prospective customers.

Effective marketing is a long-term strategy that pays off very well and is a relatively inexpensive way to increase your bottom line significantly. Investing in effective industrial marketing with a professional company well-versed in your industry can help you better differentiate yourself from competitors, reach and engage your target audience, and drive exponential company growth.

All industrial – all the time!

With over 30 years of experience, The Rico Group specializes in helping industrial manufacturers and job shops grow their businesses and diversify their customer base. We are your bolt-on marketing department. Our solutions give you the full capabilities of an in-house marketing department at a fraction of what it would cost you to hire a full-time marketing crew. We know how engineers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your production and getting your customer’s orders delivered.

Are you interested in seeing what your current digital marketing efforts are doing for your company? We offer a free comprehensive analysis of your company’s online marketing to give you insights into your digital footprint and how you can improve it. The report also comes with an in-depth competitor analysis and a free expert consultation to review the information with you and answer any questions you may have.

Also, please grab a free copy of our comprehensive digital marketing success guide to help you accelerate your job shop’s growth. The guide walks you through generating more qualified leads for your industrial manufacturing company.

Our industrial clients swear by our strategies – because they work.

Grow your manufacturing business with better marketing with The Rico Group.


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