As the year comes to a close, many industrial companies and job shops focus on finishing strong with production schedules, customer deliveries, and year-end commitments. However, innovative businesses also recognize that this is the ideal time to prepare for the year ahead. Marketing is not something to put off until January; it is a critical

As Millennials and Gen Z increasingly step into leadership and procurement roles within industrial and job shop environments, their expectations and behaviors are reshaping how companies need to approach marketing. These younger decision-makers prioritize efficiency, transparency, and digital fluency. Traditional marketing tactics focused on sales-heavy pitches, trade shows, or printed brochures no longer resonate as

Setting up a booth at an industrial tradeshow is a powerful way to showcase your products, meet potential buyers, and generate leads. However, for many job shops, the hard work stops once the event ends. Leads are collected, business cards pile up, and lists of contacts are uploaded to a CRM (Customer Relationship Management program)