How can the materials you machine help you bring in more business?
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- Category: Industrial Marketing
Marketing is a constant on-going effort much like the sales process itself, not a single one-time expense. It is an investment in the present and future of your industrial business. What does that have to do with the materials you machine?
Well, your CNC machining and materials expertise can be used as a valuable marketing tool for your company. You have state-of-the-art technology and a team of skilled experts that transform raw materials into intricate, high-quality components that power innovation across a wide variety of industries. From concept to completion, you are a trusted partner for precision, reliability, and unparalleled craftsmanship.
Again, how does that translate into generating more business for your shop? Here is how the materials that you expertly machine, day in and day out, can play a significant role in attracting and retaining more business:
Materials Expertise and Specialization
If your industrial company has expertise in machining specific materials, such as exotic metals, advanced composites, or specialized plastics, you can position yourself as a go-to source for clients requiring those materials. Highlight your knowledge of working with these materials in your marketing materials, website, and social media to attract businesses that need your specialized skills.
Innovation, Cost Efficiency, and Time Savings
Different industries often require specific materials and components that need to be machined. If your company can offer customized solutions that meet the unique requirements of those critical industries, you can become a preferred partner for businesses seeking tailored products. Machining materials efficiently can lead to dramatic cost savings for your clients. If your processes result in less material waste, shorter lead times, or reduced tool wear, your clients will benefit from lower costs and faster turnaround times. This can make your services more appealing and competitive.
Innovation in material selection and machining techniques can further set you apart in the market. Offerings such as 24/7 lights-out manufacturing, industrial automation, unique manufacturing techniques that few other shops offer, proprietary processes unique to your company, and more. Offering Design for Manufacturability (DFM) services helps save OEMs money on production by getting your shop involved earlier in the process where you can find more ways to reduce the overall costs of manufacturing your customer’s parts before design finalization. Positioning your company as a unique innovator and loudly broadcasting that fact can help you capture quite a bit more interest.
Diversification of Industries Served
Most shops have a handful of industries they specialize in, know intimately, and typically hold specific quality or other certifications to serve properly (ISO, ITAR, FDA, etc.). Share all of the unique ways that you help each industry, your certifications and quality assurances, the materials you specialize in for that specific industry, particular processes you excel at for that industry, how you best help solve their pain points, and any other unique offerings within the given industry.
Use your marketing channels, such as your website, social media, and industry events, to showcase your expertise in machining various materials. Highlight case studies, success stories, and before-and-after examples to demonstrate the value you bring to your clients.
Creating educational content about the different materials you work with, machines in your shop, machining techniques, issues that can arise while manufacturing parts for customers, and your general manufacturing knowledge about finish, tolerances, estimating, DFM, specific industry-related challenges, how you solve issues, and more will help position you as an authority in your field.
Using your manufacturing specializations and availability as a different angle to market your company boils down to effectively showcasing your specific knowledge for each industry you serve, the issues that may arise with their project before production, other essential project considerations, and your expertise in crafting their parts in the best possible way.
By leveraging your specific manufacturing expertise, you can build a better reputation for quality, customization, and efficiency, ultimately attracting more business opportunities and building long-lasting relationships with your clients.
All industrial – all the time!
With over 30 years of experience, The Rico Group specializes in helping industrial manufacturers and job shops grow their businesses and diversify their customer base. We know how engineers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your production and getting your customer’s orders delivered.
Grow your business with better marketing with The Rico Group.